Round towels website: e-commerce web design
Xueller Australia – a Central Coast based beach accessories brand
Xueller are specialists in round towels and beach accessories. With a goal to be an industry leader they needed their marketing team to have the same ethos. With this in mind, they were looking to engage with a design agency that could meet their expectations and offer a complete end-to-end marketing package. As a result, they engaged with us to complete all marketing aspects involved in an exciting new start-up.
As this was an upcoming brand, we were excited to be involved from start to finish with this MASSIVE project. In fact every service we offer was utilised. For example e-commerce web design, social media marketing and search engine optimisation. During the early days of branding and logo design through to web design, SEO and social media marketing, we collaborated in unison to create an international brand.
With the combination of Social Media marketing and strong SEO practices, this e-commerce website reached international customers. Also, with mobile usability as a focus, we directed more clients from their social platforms to the website. As a result, we outperformed the clients visitor and conversion expectations. Which, therefore meant they gained more exposure and income.
Additionally, this site integrated the newsletter platform MailChimp. In this case, we ensured Xueller captured their audience’s contact details for future online marketing campaigns.
Key project features
Getting small businesses online fast and with a successful online campaign.
Integrating with MailChimp and other newsletter options.
Social Media Integration
Connecting with social media platforms such as Facebook and Instagram. A smooth process.
With SEO and website visitors in mind, this website was created with a focus on the mobile user.
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