Off Page SEO Services
Off page SEO has the ability to drive quality visitors to your website and boost your search engine rankings.
If your website doesn’t have an off page SEO strategy, you are missing out on a great deal of opportunities for your business. Let us take your website to new heights. Get in touch to discuss how we can help you achieve your online marketing goals with our Off Page SEO Services.
Our Off Page SEO Services
We offer Off Page SEO services to all businesses, small or large. Whether you are a small local business or large national company, we focus on SEO strategies that produce results.
SEO campaigns should be detailed and personalised to your industry and target audience. A great SEO campaign incorporates off page seo with on page SEO and technical elements.
A local SEO expert
At Zel Designs, we proudly offer genuine, spam free off site SEO services. When you choose Zel Designs as your SEO Agency you can rest assured you have selected a quality white-hat seo strategy for your website. The last thing you want is to engage in a dodgy “seo expert” who does more damage to your website than good. This can cause your website to be penalised by search engines or worse, deindexed.
As SEO experts, we stay at the forefront of Google search engine ranking updates to ensure our clients are receiving the best SEO services in Australia. We believe in quality over quantity. This is not just in regards to link building but also the number of clients we take on. We give our SEO clients the time and support they need to nurture a website to high growth. So we never take on new business if we can not give the project the time it deserves.
What is Off Page SEO?
Off page SEO, also known as off-site SEO, includes all SEO services that happen outside your website. Link building is the most common factor but it isn’t the only one.
Off page SEO drives traffic back to your pages and most importantly, shows the search engines that you are a reliable website. Some off-page SEO tactics can include:
- Social media
- Content marketing
- Local SEO
- Guest posting
How does Off Page SEO help?
There are many benefits of off page SEO but the main stand out is increasing your website exposure in SERPs (search engine results page). More exposure means more visitors to your site and in turn, more valuable clients, once you convert them through your content.
Off page SEO refers to any element that is not on your website. This type of SEO is about creating opportunities for exposure of your website. A lot of the focus on off page SEO is on building quality links back to your website. Notice the word quality? Don’t buy into the ‘more is more’ approach some dodgy people push. Quality link building is more.
If you are performing this type of SEO on your own website, make sure your backlinks are from authoritative sources, are ‘follow’ links, and are from relevant websites.
What is the most important factor of off site SEO?
In terms of off page seo, link building is one of the most important factors. Search engines use links to help decide your website credibility. If a website has a good amount of quality inbound links it is a good indication that your website is authoritative and has merit. Google and other search engines use internal and external links as an indication for good quality content.
When planning your link building strategy, we keep in mind important SEO factors like:
- The popularity of the site linking to your website
- When the link was created
- The use of relevant anchor tags/texts
- Authority of the linking website
How important is off-page SEO?
Off page SEO services help bring trustworthiness, relevance and authority to your website. All of these are confirmed ranking factors by Google. Not only that, focusing on these three factors will enhance your visitor experience, and in turn, tell Google that your website is trustworthy and relevant.
As a business, if you do not have an off page SEO strategy your search rankings are not reaching their full potential. This means you are missing a huge amount of opportunities that your competition is gaining.
What is the difference between On Page SEO Services and Off Page SEO Services?
As part of your SEO services we offer on page and off page seo in conjunction with one another. They go hand in hand alongside Technical SEO and Content writing to drive traffic to your website. A strategic approach to all SEO services is going to drive traffic to your website better than not having a multi facet strategy in place.
With that in mind, the difference between on page and off page seo is:
On page SEO involves:
- Optimising elements on your website including content, meta tags and description, page title, images etc.
- Content marketing, SEO strategy, Content Strategy, keyword optimisation and more.
Off Page SEO involves:
- SEO elements that drive traffic to your website and boost your website exposure.
- Internal linking, external linking, social media strategies, backlink building, PR and guest blogging.
The SEO landscape is constantly changing and evolving with new technologies. We remain at the forefront of the changes helping you outgrow your competition and dominate the results in your industry.
Who are we?
Zel Designs is a boutique web design, development and digital marketing specialists getting small to large businesses online and succeeding.
What do we stand for?
Our mission is to get your business online and thriving through affordable, custom designed strategies that suit your budget and business.
How do we do it?
We are a small boutique with low overheads. Whilst we are small, we are MIGHTY in our skillset. We remain at the forefront of industry changes to ensure best practice services.
We have compiled frequently asked questions about on site SEO and answered them for you.
What is SEO ?
SEO, short for search engine optimisation, is a set of practices that improve a website’s visibility and position within search engine results. What that means is, when you use Google to search for something, all of the results that appear have been deemed a close match to your search word. For example, you search for ‘The best SEO agency Central Coast’ and you will see all of the results Google deemed relevant. SEO refers to the tasks required to improve your website visibility for your targeted keywords.
Why is SEO important?
SEO is an imperative part of your online marketing. Greater visibility and ranking higher in search results than your competition can yield a great impact on your business growth.
How long does it take to rank in Google ?
Again, sorry to tell you, this is not an easy one-size-fits-all answer. Ranking in search engines depends on a variety of elements including competition, keywords, website etc.
On average you should be able to see results in six months to a year, sometimes a couple of months. But again, this is all dependent on your industry niche, the above elements and more. Building a good SEO strategy will help you sustain your search engine growth. Do it right.