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Frequently Asked Questions

Why do I need a website?

In this day and age the term ‘just Google it’ is used more than ‘what’s the time?’! If you want your business known getting online is one of the best ways to do so. Search engine optimisation (SEO) boosts your ranking on search engines such as Google and assists your business in being organically ranked higher than your competitors.

What is a Content Management System?

A Content Management System (CMS) is a system that allows users to publish, edit and modify content on their website with no technical knowledge required. Joomla and WordPress are both popular systems. Zel Designs currently use both Joomla and WordPress.

Why Zel Designs?

Zel Designs, a Central Coast web design company, will:

  • Provide an affordable, easy to navigate, search engine friendly web design without foregoing quality
  • Compliment your existing marketing campaign or provide a complete overhaul of an existing brand
  • Deliver your project on time and on budget
  • Optimise your website to provide the best possible outcome in organic search engine rankings

Contact us today to receive an obligation free quote for your next project.

What is Web Hosting?

In order to make your website visible to all, it has to be hosted on a web server. Web hosting is supplied by companies around the world however, we recommend using a local company that includes customer service and technical support in their pricing.

What is Google Adwords?

Google Adwords is a Google product which assists users in marketing and helps them connect with potential clients. It allows its users to create ads which are displayed to potential customers, searching for certain products and services, on a ‘pay per click’ agreement. These ads are placed in the blue shaded section in the above image. Users select their ad type and content, keywords or phrases (these are search phrases that your potential clients would use to find your service or product via a Google search), daily budgets, as well as dates and times the ad will be shown. The ad is linked to your website.

What is Google Analytics?

Google Analytics is a free Google product that we recommend to our clients. It is a strong and useful addition to your site which provides statistics on visitors to your website. You will gain insight on how people are finding your site (directly or via search engines), how visitors use your site (what pages they visit and how long they stay) and what platforms visitors are using to access your site.

The information is provided in easy to understand graphs and charts.

Organic Rankings Vs Paid for Rankings

In relation to Search Engine Optimisation, an organic ranking is where you stand in a Google or other search engine search based on the relativity of your website content to the search keywords and how informative your website is for your prospective customers.

A ‘paid per click’ ranking or a paid ranking is paying for a place in a search engine result. These are the advertisements you find at the top and side of search engines (see Google example below). Google Adwords is an easy to use account where you select your daily budget and the keywords that you would like to rank higher on Google. Your advertisement is shown depending on your ranking and budget amount. Your account is charged each time someone clicks on your website link.


Example of a Google search result with blue shading showing paid rankings and the green shading showing organic rankings.